On-Hold Marketing

THE NEED

You are a busy company with a growing number of customers calling everyday. Unavoidably, you must place some callers on hold while you service others.

Independent market research shows:

• 70 percent of all callers are put on hold. (Telemarketing Magazine)
• Average wait time on hold is 34 seconds per call (Telemarketing Magazine)
• 60% of callers abandon the call when put on hold with silence (Inbound/Outbound Magazine)
• 35% hang up and don’t call back (Voice Response Inc.)
• On hold advertising reduces hang-ups by 50% (Telemarketing)
• Callers will stay on hold 130% longer with Advertising on Hold (Inbound/Outbound)
• 16.2% of callers purchase what they hear while listening to Advertising on Hold. (Maximarketing)
• 88% of callers prefer Advertising on Hold to silence or the radio. (Maximarketing)

THE SOLUTION

Adeste Managed Networks offers an automated solution at a price that is affordable to the smallest business.

Here are just some of the reasons you will want to subscribe to Adeste Managed Network’s Advertising on Hold service today!

• Reduce the number of callers who hang up before being helped and who may then call your competition.
• Callers retain a positive attitude
• Inform your callers of daily, weekly or monthly specials and your sales will increase!
• Inform your callers about your company, new products or services you offer.
• Consider this.
  If your business is open 40 hours a week and you put 10 calls on hold per hour, that’s 20,800 calls per year or 149 hours of marketing time. Add Advertising on Hold to your phone and your callers will know that you care about them, even if it takes a little time to attend to their call.

THE PROFESSIONALS

Our productions are 100% Canadian made in our state-of-the-art digital recording facilities. With many years of experience, Adeste Managed Network’s team of professional scriptwriters, voice talent and sound engineers will create a production to reflect the distinct personality of your business. Played on our completely digital Advertising on-Hold player your customers will experience clean, clear sound when they’re put on hold. Our customer quality representatives will call your business regularly to insure that your system is operating at the highest level of quality.

THE COST

Your Package includes:

• Digital Advertising on-Hold player
• 1, 4 or 12 productions per year ( depending on which package you choose)
• Script writing ( you approve prior to studio production)
• Production
• Voice talent
• Shipping
• Maintenance
• Installation by Adeste Qualified phone technician
• 100% Satisfaction guarantee!
• Each production includes 5 to 7 individual messages, total production time can be up to 8 minutes in length.

Contact one of our Account Executives to help get you started!

sales@adesteglobal.com
1-866-9ADESTE(923-3783)